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I design systems that reason, not just respond

I work on problems where structure is unclear, decisions are hard, and systems need to think not just display.

This is where most of my design starts.

Messy thinking before clean interfaces.

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CAREER EVOLUTION

Sirion.ai
Designing AI-powered contract intelligence ->Turning documents into structured systems
Airtel
Working on enterprise-scale workflows — Learning how systems behave at scale

EARLIER

Building foundations in design thinking
Lee Cooper - 2013-2017
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Great Place To Study -
Airtel
Sirion.ai
“I’ve shared this thinking with the design community
because this shift isn’t just mine

The AI-powered contract redlining and review concept was selected for a Lightning Talk at UX India 2023, highlighting its innovation in streamlining contract analysis and decision-making

UX India 2023

Experience

2021- Present

Sirion.ai

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  • I design strategy for AI-powered experiences that help lawyers review contracts faster, with more clarity and less mental clutter.

  • Over the years, I’ve defined the design for agent-based reviews, conversational interfaces, clause explorers, and dashboards that turn dense legal content into something more human, more predictable.

  • One of my proudest moments was seeing our redesigned workflow reduce review time by 20%  not because of the number itself, but because users finally said,
    “The Auto extraction module feels so simple now" 

  • This role taught me how to blend AI reasoning with emotional design how to build trust, not features. And how to design for experts who don’t have time to “figure out the interface

At Sirion, I stepped into a world where decisions are high-stakes, workflows are heavy, and legal teams carry the weight of precision.

 

My mission has been simple: make complexity feel calm.​

2018-2021

Airtel

Designing for millions 

taught me scale, sensitivity, and speed.
 

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At Airtel, I reimagined the help journey inside the Thanks App. A space where users arrive frustrated, overwhelmed, or simply stuck.

  • My goal was to make support feel personal, not procedural.

  • By understanding behavioral cues and routing queries intelligently, we reduced call center traffic by 9% and increased engagement by 15%.

  • But the real win was designing a flow that quietly reassured people: “You’re in the right place. We’ll get this sorted.”

This role sharpened my instinct for problem framing how to simplify when the stakes are high and emotions are real.
 

Great Place To Study -

Here, design meant storytelling.

  • I created digital experiences for students and institutions at a time when education platforms were shifting fast.

  • From UI systems to cross-platform journeys, this role taught me how design can guide emotions curiosity, clarity, confidence through visual consistency.

2013-2018

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Here i learned that people don’t just buy products they buy the feeling behind them.

I built a denim brand from scratch, crafting everything from visual identity to packaging to digital presence.

This role built my intuition for storytelling, brand-building, and capturing the emotional pulse of an audience.

Lee Cooper - 2013-2017

It grounded my craft and shaped my eye for detail.

My foundational years. At Lee Cooper, I learned detail, discipline, consistency, and the power of a timeless visual language.

From store displays to apparel graphics to seasonal campaigns, I understood what it means to design within a global brand and contribute to its legacy.

Education

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2025 - 2026
(11 Months)

Executive Program in Strategy & Leadership 

Online Live Interactive

Certificate

Business strategy, global growth, and change management. Team leadership, culture development, and complex decision-making. Strategic communication and negotiation for cross-functional influence Crisis management and leadership in the digital age. Utilizing AI for leadership and innovation.

Stanford Icon

2020 - 2020
(6 Months)

Design Thinking: From Insights to Viability

Online Live Interactive

Certificate

Utilize design thinking and hypothesis-driven innovation to create effective solutions for user challenges. Foster user empathy through observation and interviews to uncover unmet needs. Employ various brainstorming techniques for innovative ideas. Prototype solutions for user challenges and develop a model to validate their viability.

NIFT Icon Logo

2009 - 2013
(4 years)

Bachelor of Design

Full Time in Campus

Accessory and Product Design

I have a 7.9 GPA and a strong interest in design skills, including design elements, behavior, brand management, and graphic design. My creativity extends beyond academics, demonstrated by my role in organizing a group art and design exhibition. Actively involved in sports and clubs like Spectrum and Converge, I have honed my teamwork and skills. This diverse background prepares me for a successful career.

Family,Work and Fun

Design, for me, has always been personal. Being a father has changed how I see the world, I notice how naturally my daughter explores, how she gets confused, and how she delights in small wins. That same lens shapes how I approach design: with empathy, patience, and clarity.
 

I spend time understanding how people actually think, what frustrates them, and what makes them smile.

When design steps back and lets the user move forward with confidence and ease, that’s when it truly works.

Where
Life Meets Design

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