Experience

01- Product Designer | Sirion.ai  (Jan 2021 – Present)

I joined Sirion to transform how legal professionals work with contracts—and recently co-shaping the future of AI in CLM# * Designed intelligent workflows that empower lawyers to review, validate, and interact with AI-generated summaries confidently# * Led the redesign of contract review tools—introducing agents that detect clause deviations, flag risks, and summarize legal documents# * Defined the 3.0 experience for the app by embedding conversational AI, clause explorers, and insight dashboards. Outcome: Helped increase document review efficiency by 20% and positioned Sirion as a leader in AI-first CLMUX

02- UX Designer | Bharti Airtel  (Dec 2019 – Jan 2021)

In a world of endless help screens, I asked: what if support could feel personal * Reimagined Airtel s help journey in the Thanks App—reducing care center call volume by 9% and increasing daily engagement by 15%# * Used real-time behavior data to power smart query routing, cutting user effort and improving resolution speed. Outcome: A smoother, smarter self-service experience for millions of users.

03- UI/UX Designer | Think Matra  (Aug 2019 – Nov 2019)

Fuel Purchase Experienc3 * Hit the ground running—conducted field interviews with 50+ petrol pump customers to understand transaction friction points# * Designed a mobile-first prototype that simplified fuel payments, cutting average checkout time by 20%.

04- Senior Creative UI Designer | Great Place to Study (Nov 2018 – Aug 2019)

Translating abstract briefs into emotional, student-first design systems, I led digital storytelling and UI evolution for one of India s leading education experience platforms# * Collaborated with stakeholders and agencies to refine interface goals via user testing and research# * Crafted wireframes, schematic flows, and visual assets to create consistent digital journeys across web and mobile# * Delivered brand-aligned collaterals for digital marketing, printed media, and event branding.

05- Co Founder Creative Art Director | Zhero Denim Pvt Ltd. (Mar 2017 – Oct 2018)

Built a denim lifestyle brand from scratch by decoding cultural signals, user aspirations, and brand identity) * Researched consumer psychology to craft a visual system rooted in rugged individuality and youth expression# * Designed digital and physical communication assets for retail, eCommerce, and pop-up activations# * Led creative direction from product packaging to Instagram presence, ensuring brand coherence. Outcome: Proved how visual storytelling and intuitive design can shape a product’s first impression—and its market traction.

06- Graphic and Product Designer | Lee Cooper (June 2013 – Feb 2017)

My foundation years were spent inside a global fashion heritage brand where I learned the discipline of detail and the beauty of consistency) * Developed creative concepts and product graphics aligned with Lee Cooper’s British legacy and evolving Indian audience# * Designed seasonal campaign visuals, store interiors, and packaging across men’s and women’s lines# * Collaborated closely with the marketing team to align all assets under a unified brand voice. Outcome: Brought design thinking into physical retail environments, making fashion feel not just wearable, but brandable. -

 

Education

 

01 XLRI | Executive Development in Strategy & Leadership (Ongoing 11 months)
 Building strategic depth for leadership in design and innovation.


 

02 Stanford d.school | Executive Certificate in Design Thinking (2020)
 Learned to frame user challenges and shape solutions through empathy and prototyping.

 

03 NIFT | Bachelor of Design (2009–2013)
 Foundation in human-centered design, storytelling, and product development.


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04 IIT Guwahati | Product Design Trainee (2011)
 Immersive 2-month exploration into interdisciplinary product innovation.

 

Rewards Design

 

Recognition | UX India 2023
 The AI-powered contract redlining and review concept I designed was selected for a Lightning Talk at UX India 2023 Sirion Rewards Best AI-Driven Design Concept, 2024